About
Paulie Pocket
In 2017, Paulie Pocket was founded by Jolan Ruiter. To this day, she is the owner and closely involved in the day-to-day operations. What started as a very small business has now grown into a jewellery label with a huge online reach and more than 75 outlets worldwide. Jolan's nickname is Paulie. Besides, it was first the plan to sell bags hence Pocket. This is how the name Paulie Pocket was born.
The love for statement earrings has grown into a collection full of diversity where women empowerment is paramount! Owner Jolan Ruiter designs the statement creations, most of which are handmade by 150 ladies, in the atelier in South America.
‘Powerful women helping women getting powerful’
The atelier is growing every month and we are immensely proud of that because it allows these ladies to generate their own income. Education has unfortunately not been an option for many of them and this ensures that opportunities are not there for the taking. We hope we can create jobs in this way for a long time to come, thus contributing to a world where women can be confident and independent.
MEET
THE TEAM
Founder
Jolan Ruiter
How would you describe your fashion style?
I have been pregnant twice in the past 3 years so my fashion style is currently a bit of a mix of comfy mom, tough and feminine.
What is your favourite Paulie Pocket earring?
Oh how tricky! I get bored of earrings very quickly.... I guess that's also why I'm always developing new designs.
What is your favourite holiday?
Definitely Christmas! I love to see everyone dressing themselves up nicely at Christmas. Delicious food, presents, being together with family and friends, love it!
Which quote fits Paulie Pocket?
"Statement pieces for powerful women!"
Marketing Manager
Chelsey Chloë Vinke
How would you describe your fashion style?
I don't exactly have one style actually, but I love to doll up for a party and am not averse to a bold colour or glitter. Whatever I wear, I always wear Paulie Pocket jewellery!
What is your favourite Paulie Pocket earring?
That's obviously a very tricky question... I have a very large collection #addicted! At least they are always big and eye-catching ;-)
What is your favourite holiday?
Definitley Christmas! I love Christmas. I am one of those people who puts up the Christmas tree a little too early, listens to Christmas music, watches Christmas movies and shops for Christmas outfits. Besides, I just really enjoy cooking and dining elaborately with family.
Which quote fits Paulie Pocket?
"You can never have enough earrings!"
Operational & Webshop Employee
Teddy Mensert
How would you describe your fashion style?
I would describe my style as casual-chic. Having worked in an office for years, quite a few trousers and jackets have ended up in my wardrobe and then I really like to dress chic, but every now and then I throw it all back on and I can actually feel fine in a lovely casual outfit.
What is your favourite Paulie Pocket earring?
I find that so hard, because I'm still coming across new earrings. I don't think I have seen everything yet, but the earrings that immediately stood out for me were the Daisy Earrings - Fuchsia Orange. What cool earrings they are and how nice for holidays. Every simple outfit is no longer simple with a pair of these statement earrings!
What is your favourite holiday outfit?
Like those of most here, I definitely go for Christmas too! I always find that so cosy with all the families cooking together, drinking champagne and ending with a shameless karaoke Christmas session. I often even celebrate a third Christmas Day with friends, because why not? It can't last long enough for me.
Which quote fits Paulie Pocket?
"Women should never go out without earrings. Passing on them is an opportunity missed"
Marketing employee
Benthe van Zomeren
How would you describe your fashion style?
I would describe my fashion style as casual/trendy but with a twist. I do love a bright colour, a striking print or a special fabric. At the moment, my favourite outfit is jeans with a blouse and an eye-catching gilet.
What is your favourite Paulie Pocket earring?
My favourite earring from Paulie Pocket is the Beige Beads. This earring is very easy to pair with any outfit and really makes it something special.
What is your favourite holiday?
My favourite holiday is New Year's Eve, I love ushering in the new year with friends with good intentions (which probably fall apart after just two days).
Which quote fits Paulie Pocket?
"You're not fully dressed until a pair of statement earrings add something extra"
Intern
Luna de Wit
How would you describe your fashion style?
I would say casual/trendy. In general, I don't really wear eye-catching clothes, I just buy what I like which is usually easy and comfy. For a party, though, I like to wear something eye-catching!
What is your favourite Paulie Pocket earring?
I find it hard to choose, but for everyday, I super like the Big Heart Earrings - Matte. For special occasions, I love the whole Shine Bright Collection!
What is your favourite holiday?
That would be New Year's Eve, I really enjoy eating oliebollen all evening with friends and family and counting down to the new year.
Which quote fits Paulie Pocket?
"Life is too short to wear boring earrings"
Intern
Roshanne Havinga
How would you describe your fashion style?
My fashion style varies enormously! One day I opt for a feminine and elegant look, while the next day I go for a tougher, baggy outfit. I love playing with different styles and combinations.
What is your favourite Paulie Pocket earring?
A favourite Paulie Pocket earring is undoubtedly the Paradise Earrings in Beige Gold. These beautiful large flower earrings instantly make any outfit a statement and provide a playful yet chic look. They are perfect to brighten up a basic look or to complete a festive outfit!
What is your favourite holiday?
Choosing my favourite holiday is hard, because I love both Christmas and New Year's Eve immensely. The cosy atmosphere, being with friends and family and of course celebrating with good food and a good party make these days really special for me.
Which quote fits Paulie Pocket?
“Your style, your statement”
Packer
Sjors Vermaat
How would you describe your fashion style?
I wouldn't be able to describe my clothing style. I like baggy trousers with a basic shirt. But I also like wearing a dress or something eye-catching in the summer.
What is your favourite Paulie Pocket earring?
My favo earrings are the Double Beads Earrings in all colours!
What is your favourite holiday?
Christmas and New Year's Eve. I always find Christmas cosy, good food with friends and family. But celebrating New Year's Eve with my friends is so much fun too, and especially the countdown.
Which quote fits Paulie Pocket?
"Colour, gold or silver? As long as it sparkles on a terrace in the sun"
Packer
Famke v/d Berg
How would you describe your fashion style?
Generally I would say casual/chic, but I don't really have a set style. I love patterns and colours, so they often show up in my outfits and/or my jewellery... A fun statement earring goes perfectly with it to still make the outfit a bit more unique!
What is your favourite Paulie Pocket earring?
Very tricky! I have lots of favourites, and love many different styles. When I look at which earring I wear the most, I still go for the Navette Tarah Earrings - Silver Grey.
What is your favourite holiday?
Maybe it sounds crazy, but I always find King's Day super fun! Celebrating with everyone in orange outside in the sunshine.
Which quote fits Paulie Pocket?
"Make every outfit unforgettable"
Packer
Anna Snakenborg
How would you describe your fashion style?
My style is casual trendy with a fresh, summery touch. I love airy blouses, paired with comfortable trousers or jeans and simple trainers. And not to forget fun colourful earrings of course!
What is your favourite Paulie Pocket earring?
My favourite earring from Paulie Pocket is the Small Double Earrings - Beige, not mega big but they still stand out :)
What is your favourite holiday?
I find my favourite holiday mega tricky. I like Christmas, King's Day and New Year's Eve all because there is something to celebrate. I love having drinks with friends and family.
Which quote fits Paulie Pocket?
"Earrings are the perfect finishing touch that can turn a boring outfit into a stunning look!"
